The International Indian Film Academy (iifa) today announced that the 14th iifa celebrations will be held at The Venetian Macao-Resort-Hotel, the Official Host Destination Partner.
The three-day long iifa Weekend and Awards is all set to take place from the 4th to 6th of July.
The International Indian Film Academy Awards, also known as the IIFA Awards are presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood.
The International Indian Film Academy Awardshas committed itself to taking Indian Cinema to the world, through a showcase celebration at international destinations each year.
Since 2000 the event has expanded from one-night event to a three-days celebration, hosting various events and activities relating to the Indian film industry.
Abhishek’s presence at the event indicated that the Bachchan family has mended its differences with the award organisers. The family which has been missing in action since 2010 after Big B, IIFA’s brand ambassador for 10 years, did not attend the Sri Lankan edition amid protests by Tamil groups.
Abhishek further commented that IIFA is not only an award ceremony which clearly honours true talent of Bollywood but it is equally instrumental in bridging ties between nations and helping the tourism business grow.